the evolution of our brand since its creation in 2014
At Foyer Global Health, we take our role as an insurer very seriously and we are aware that this means establishing perfect brand consistency, both in our actions and in our communication.
Since its launch in 2014, our goal has been to offer the most appropriate health coverage for expatriates today and tomorrow. This means an offer that evolves over months and years in order to be always in tune perfectly with the needs and challenges of the time.
The profile of expatriates is changing, and new terms are emerging: Digital nomads, affluent residents, vanlifers, etc. Our brand must reflect all these variations, and this is why it is evolving and will continue to evolve in the months and years to come.
Nothing is set in stone, and you can see this with the evolution of our logo between 2014 and 2021 👇
Discover our Brand Book
We are making our brand book available to everyone (customers, prospects, partners, and competitors). It is the result of joint work between Foyer Global Health and the UX+Design teams of Foyer Group. It will be regularly updated, and you can always access the latest version.
To learn more about the 2021 rebranding, feel free to read our article on the expat blog!
“Creating a consistent brand experience for all our clients and partners is an absolute must. Not only does it build trust and loyalty, but it is also a key factor in differentiating our brand. We are operating in a highly competitive landscape and the user experience should always be leading to positive emotions.François Jacquemin,
We, at Foyer Global Health, firmly believe that the whole organisation needs to articulate the same clear message to people it is interacting with, and therefore speak with one voice. Our brand book serves this purpose. I hope you will find it useful.”
Managing Director of Foyer Global Health