Creating a consistent brand experience for all our clients and partners is an absolute must. Not only does it build trust and loyalty but it is also a key factor in differentiating our brand. We are operating in a highly competitive landscape and the user experience should always be leading to positive emotions.
We, at Foyer Global Health, firmly believe that the whole organisation needs to articulate the same clear message to people it is interacting with, and therefore speak with one voice. Our brand book serves this purpose. I hope you will find it useful.
Director of Foyer Global Health